Frustration is a common phenomenon, and it happens to every one of us. It makes us angry, lonely, anxious and overwhelmed. We may not have control over ourselves when we are frustrated. It is a short-term feel and doesn’t know how to handle it properly. …

The market strategy that businesses use to sell their product or service is important to have specific goals for what you want to achieve and a plan for how you will achieve them. When we think of a new product launch, we expect high revenues. Many things run in our…

Many of us agree that whatever we do in marketing needs to get more revenue growth for the organization. Marketing plays a vital role in increasing revenue as it targets customers at every stage of the marketing funnel. It is the second-highest goal most preferred, next to brand awareness. Ensure…

Brand and consumer engagement is a connection and communication that values the relationship. It is built between consumers and an organization’s brand. Brand engagement is proof that our customers are eager and enjoying our content. Brand engagement is a continuous process and takes lots of effort to impact customers. When…

Most of us now realised the importance of being online in today’s world. It is an important step for any small business to be successful. If we have a quality website then we have half done. Now to bring more visitors to the website followed by convincing is the rest…

Lead generation is the core of any B2B marketing. We need to have a consistent stream of leads to boost our sales by turning them into new customers. There are two main components to the lead generation process. Trigger them to click our CTA link to drive traffic to our…

Increasing brand awareness is an important stepping stone for business success and overall marketing goals. By definition, brand awareness is the extent to which people or target audiences are aware of the brand. Brand awareness earns trust and attention and influences the buying potential of our products or services. It…

Customers are the soul of every business. To grow our businesses, we need more and more new customers. How do we acquire them? Many big companies struggle to build sustainable growth that can scale up to the next level. We need to gain customers to grow our business. New client…

Goal setting is a key that helps us to move forward. When someone asks you to list your marketing goal, could you do it? Most of us when thinking of marketing, get flashy ad commercials in our mind and try to do something similar to it or reflect those ideas…